For most artists, watching the Super Bowl halftime show is a casual experience. But for Drake, it was a call to action.

“I don’t want to seem pressed,” Drake insisted during a 13-minute Instagram Live, filmed from the comfort of his candlelit marble bathtub. “But I just think it’s crazy how people switch up.”

By midnight, Drake had announced an emergency new album, reportedly titled "For All The Disses." Sources close to the rapper say the album is "not a direct response" to Kendrick Lamar’s viral Super Bowl performance, despite containing 27 tracks of thinly veiled emotional retaliation.

"This is not about Kendrick," Drake repeated while dramatically signing a handwritten 'Open Letter to the NFL' with a quill pen.

At press time, Kendrick Lamar had yet to respond, presumably because he was busy doing literally anything else.